Privacy Policy — E2S Consultancy LLP
Last updated: 18 August 2026
1. Introduction
E2S Consultancy LLP (UEN: T22LL0806D), registered in Singapore (“E2S”, “we”, “us”, or “our”), is committed to protecting the personal data of our students, enquirers, website visitors, and other individuals we interact with.
This Privacy Policy describes how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and its subsidiary regulations, including the Personal Data Protection (Enforcement) Regulations 2021.
By accessing our website at e2s-birmingham.com or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy.
2. Our Data Protection Commitment
E2S Consultancy LLP is committed to complying with the PDPA. We have appointed a Data Protection Officer (DPO) who is responsible for ensuring our compliance with data protection obligations.
Data Protection Officer Contact: Email: king@e2s-birmingham.com Address: 34 Lorong 5 Toa Payoh, Singapore 310034 Phone: +65 8987 2290
3. What Personal Data We Collect
We may collect the following categories of personal data from you:
3.1 Identity and Contact Information
- Full name
- Date of birth and nationality
- Passport number and copy
- Email address
- Mobile phone number (including WhatsApp)
- WeChat ID
- Residential address (home country and Singapore)
3.2 Educational Information
- Academic certificates and transcripts
- IELTS or English language test results
- Previous educational institutions attended
- Current level of education
3.3 Financial Information
- Programme fee payment records
- Bank transfer references
- Study grant application information
3.4 Immigration Information
- Passport details
- Student Pass (visa) application information
- In-Principle Approval (IPA) letters
- Immigration and Checkpoints Authority (ICA) correspondence
3.5 Website Usage Data
- IP address
- Browser type and version
- Pages visited and time spent
- Referring website
- Cookie data (see Section 10)
3.6 Communications Data
- Enquiry messages submitted via our contact form
- WhatsApp and WeChat conversation records
- Email correspondence
4. How We Collect Your Personal Data
We collect personal data through the following means:
- Contact form on our website (e2s-birmingham.com)
- WhatsApp, WeChat, and email communications
- In-person consultations at our office
- Application forms submitted for programme enrolment
- Partner institutions in Singapore who refer students to us
- Cookies and tracking technologies on our website (see Section 10)
- Social media platforms when you contact us through Instagram or Facebook
5. Purposes for Which We Use Your Personal Data
We collect and use your personal data for the following purposes:
5.1 Primary Purposes
- Processing your enquiry and providing education counselling services
- Assessing your eligibility for programmes offered by our partner institutions
- Facilitating your application to EduTrust-certified private education institutions in Singapore
- Processing and submitting your Student Pass (visa) application to the Immigration and Checkpoints Authority (ICA)
- Arranging accommodation, airport reception, and pre-departure briefings
- Processing your programme fees and study grant applications
- Providing ongoing student support services during your study period in Singapore
- Facilitating your industrial attachment (internship) placement
5.2 Secondary Purposes
- Sending you information about our programmes, services, and promotions (with your consent)
- Improving our website and services based on usage data
- Complying with legal and regulatory obligations under Singapore law
- Responding to regulatory enquiries from the Committee for Private Education (CPE) or other authorities
- Managing our business operations and maintaining our records
6. Legal Basis for Processing
Under the PDPA, we rely on the following bases for processing your personal data:
- Consent — where you have given explicit consent for us to process your data
- Contractual necessity — where processing is necessary to fulfil our service agreement with you
- Legal obligation — where we are required by Singapore law to process your data (e.g. student pass applications, CPE compliance)
- Legitimate interests — where processing is necessary for our legitimate business interests, provided these do not override your rights
7. Disclosure of Your Personal Data
We may disclose your personal data to the following parties where necessary:
7.1 Partner Institutions
EduTrust-certified private education institutions in Singapore to which you are applying, for the purposes of enrolment processing and academic administration.
7.2 Government Authorities
- Immigration and Checkpoints Authority (ICA) — for Student Pass applications
- Committee for Private Education (CPE) — for compliance purposes
- Ministry of Education (MOE) — where required by law
- Any other Singapore government authority where required by law
7.3 Service Providers
Third-party service providers who assist us in operating our business, including:
- Email marketing platform (Brevo/Sendinblue) — for transactional and marketing emails
- Payment processors — for fee collection
- Website hosting provider (Hostinger) — for website infrastructure
- Employment agency partners — for industrial attachment placements
7.4 Associate Organisations
Our associate organisations including Birmingham Academy, Birmingham Consultancy, Edupal Associates Pte Ltd, and East Communications Employment Agency, where necessary for service delivery.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes.
7.5 International Transfers
Some of our third-party service providers may process your data outside Singapore. Where this occurs, we ensure that appropriate safeguards are in place in accordance with the PDPA’s data transfer provisions.
8. Retention of Personal Data
We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by Singapore law.
| Type of Data | Retention Period |
|---|---|
| Enquiry and contact records | 3 years from last contact |
| Student application records | 5 years from application date |
| Enrolled student records | 7 years from programme completion |
| Financial and payment records | 7 years (per IRAS requirements) |
| Student Pass documentation | 5 years from pass expiry |
| Website usage data | 12 months |
After the applicable retention period, we will securely delete or anonymise your personal data.
9. Your Rights Under the PDPA
As a data subject under the PDPA, you have the following rights:
9.1 Right of Access
You have the right to request access to the personal data we hold about you and information about how we have used or disclosed your data in the past year.
9.2 Right of Correction
You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
9.3 Right of Withdrawal of Consent
Where we process your personal data based on consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing before withdrawal.
9.4 Right to Data Portability
You have the right to request that we transmit your personal data to another organisation in a commonly used machine-readable format, where technically feasible.
9.5 Right to Cease or Limit Processing
In certain circumstances, you have the right to request that we stop or limit the processing of your personal data.
To exercise any of these rights, please contact our Data Protection Officer at: Email: king@e2s-birmingham.com Address: 34 Lorong 5 Toa Payoh, Singapore 310034
We will respond to your request within 30 days of receipt. In complex cases, we may extend this period by a further 30 days, of which we will notify you.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience.
10.1 What Are Cookies
Cookies are small text files placed on your device when you visit our website. They help us remember your preferences and understand how you use our site.
10.2 Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential cookies | Required for the website to function (e.g. security, navigation) |
| Analytics cookies | Help us understand how visitors use our site |
| Preference cookies | Remember your language and display preferences |
| Marketing cookies | Used to show you relevant content |
10.3 Managing Cookies
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
For more information about cookies, visit www.allaboutcookies.org.
11. Security of Your Personal Data
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction, including:
- SSL/TLS encryption for data transmission (https://)
- Password-protected access to systems containing personal data
- Regular security scans (Wordfence Security)
- Restricted access to personal data on a need-to-know basis
- Staff training on data protection obligations
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
12. Do Not Call Registry
Where applicable, E2S Consultancy LLP complies with the Do Not Call (DNC) Registry provisions under the PDPA. We will not send marketing messages to Singapore telephone numbers registered on the DNC Registry unless we have your clear consent to do so.
13. Children’s Personal Data
Our services are intended for individuals who are at least 16 years of age. Where we collect personal data of individuals under 16, we require the consent of a parent or legal guardian. If you believe we have inadvertently collected personal data of a child without appropriate consent, please contact us immediately.
14. Third-Party Websites
Our website may contain links to third-party websites including social media platforms (Instagram, Facebook, WhatsApp, WeChat). This Privacy Policy does not apply to those websites. We encourage you to read the privacy policies of any third-party sites you visit.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on our website with the revised “Last updated” date at the top.
We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
For material changes, we will notify you by email where we hold your contact details.
16. How to Contact Us or Make a Complaint
For data protection enquiries or to exercise your rights:
E2S Consultancy LLP Data Protection Officer 34 Lorong 5 Toa Payoh Singapore 310034
Email: king@e2s-birmingham.com Phone: +65 8987 2290 WhatsApp: +65 8987 2290
If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore:
Personal Data Protection Commission 10 Pasir Panjang Road #03-01 Mapletree Business City Singapore 117438 Website: www.pdpc.gov.sg Helpline: 1800-837-7772
17. Governing Law
This Privacy Policy is governed by the laws of Singapore. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Singapore.
This Privacy Policy is compliant with the Personal Data Protection Act 2012 (PDPA) of Singapore, including amendments effective 1 February 2021, and the Personal Data Protection (Enforcement) Regulations 2021.